The Secrets to Sales Funnel Success

Written by dotcomhunters

November 28, 2019

To siphon customers at the top of your sales funnel, you need to know your stuff.

There’s no doubt that strategy is key to getting conversions – but where do you start? And how do you know if you’re taking the right approach?

Let’s have a look at some tried and tested strategies that are bound to work for you too.

Sales Funnel Strategy 101

Bottom line, your strategy can’t be the same throughout the process. 

A Step by Step Approach works best

Depending on which model you choose, your sales funnel could consist of up to 7 stages. For this explanation, we will stick to the main 5. Let’s see what works best for each one:

Awareness Phase

At this point, the customer is aware that you may have a solution they want. This usually happens when they find your website via a search engine, social media, or another advertisement.

There are plenty of changes you can make to your website to attract more potential customers during this stage. Keep your web copy and design simple so that prospective customers know exactly what they are in for.

The moment they arrive at your site, they should be confronted with a highly visible call to action – on every page.

Interest Phase

If they respond to your CTA, the trick is to prove to them how great your product or service is.

You can give away free and informative stuff, like this, to lure them further down the path to purchasing. E-books and free guides are an awesome tool here – simply ask for their email address to send it off!

Repetition is key to driving their sales decision. By means of mailers and special offers sent directly to them. These snippets will allow them to evaluate your product, which is the Third Phase.

Evaluation Phase

People like to take advice from other people – 70% of them will even trust total strangers’ testimonials, and up to 90% will believe what their associates and friends say.

Testimonials, certifications, and relevancy are key for this stage.

Decision Phase

You’re so close now you can almost taste it!

If they haven’t unsubscribed from your mailers yet, it’s time to offer them a demo video or a tentative call to attend a presentation. 

Demo videos are preferable because they do not impose on the customer’s free time, they increase conversion rates by up to 25%! Free trails are also great – especially with the option to upgrade and unlock more features.

Purchase Phase

When your client has progressed to this stage, don’t blow it on the checkout page. 

Know your customers and find out why some of them are leaving at the last minute. Surveys or user-testing could help to discover clues to this. It could be a simple as changing one field or button.

Push people through your sales funnel and keep them coming back for more.

We are happy to help!  

Get in touch to discuss a tailor-made sales funnel strategy for your online business.

You May Also Like…

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.


  1. AffiliateLabz

    Great content! Super high-quality! Keep it up! 🙂

  2. cbd

    First of all I would like to say excellent blog!
    I had a quick question which I’d like to ask if you do not mind.
    I was curious to find out how you center
    yourself and clear your thoughts before writing. I have had
    trouble clearing my mind in getting my ideas out.
    I truly do enjoy writing but it just seems like the first
    10 to 15 minutes are usually lost simply just trying to figure
    out how to begin. Any recommendations or hints?
    Many thanks!

  3. cbd

    I have been exploring for a little for any high quality articles or blog
    posts in this sort of area . Exploring in Yahoo I ultimately
    stumbled upon this website. Studying this information So i am
    happy to express that I’ve a very excellent uncanny feeling I found out exactly what I
    needed. I most indisputably will make sure to don?t overlook this website and give it a glance


Submit a Comment

Your email address will not be published. Required fields are marked *