To siphon customers at the top of your sales funnel, you need to know your stuff.
There’s no doubt that strategy is key to getting conversions – but where do you start? And how do you know if you’re taking the right approach?
Let’s have a look at some tried and tested strategies that are bound to work for you too.
Sales Funnel Strategy 101
Bottom line, your strategy can’t be the same throughout the process.
A Step by Step Approach works best
Depending on which model you choose, your sales funnel could consist of up to 7 stages. For this explanation, we will stick to the main 5. Let’s see what works best for each one:
At this point, the customer is aware that you may have a solution they want. This usually happens when they find your website via a search engine, social media, or another advertisement.
There are plenty of changes you can make to your website to attract more potential customers during this stage. Keep your web copy and design simple so that prospective customers know exactly what they are in for.
The moment they arrive at your site, they should be confronted with a highly visible call to action – on every page.
If they respond to your CTA, the trick is to prove to them how great your product or service is.
You can give away free and informative stuff, like this, to lure them further down the path to purchasing. E-books and free guides are an awesome tool here – simply ask for their email address to send it off!
Repetition is key to driving their sales decision. By means of mailers and special offers sent directly to them. These snippets will allow them to evaluate your product, which is the Third Phase.
People like to take advice from other people – 70% of them will even trust total strangers’ testimonials, and up to 90% will believe what their associates and friends say.
Testimonials, certifications, and relevancy are key for this stage.
You’re so close now you can almost taste it!
If they haven’t unsubscribed from your mailers yet, it’s time to offer them a demo video or a tentative call to attend a presentation.
Demo videos are preferable because they do not impose on the customer’s free time, they increase conversion rates by up to 25%! Free trails are also great – especially with the option to upgrade and unlock more features.
When your client has progressed to this stage, don’t blow it on the checkout page.
Know your customers and find out why some of them are leaving at the last minute. Surveys or user-testing could help to discover clues to this. It could be a simple as changing one field or button.
Push people through your sales funnel and keep them coming back for more.
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